Cookie Policy

Last updated:

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognise you, remember preferences, and analyse how you use the site.

2. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the site to function. They enable core functionality like navigation, form submission, and security. You cannot opt out of these.

• Session cookies (temporary, deleted after browser closes)
• Security tokens and CSRF protection
• Cookie consent preference storage

Analytics Cookies

We use Google Analytics to understand site traffic and user behaviour. This helps us improve content and user experience.

• _ga, _gid, _gat: Google Analytics cookies tracking visitor sessions and interactions
• Retention: 26 months (Google's default)
• Purpose: Measuring site performance and user engagement

Marketing & Conversion Cookies

We use Google Ads conversion tracking to measure the effectiveness of advertising campaigns.

• _gcl_au: Google Ads cookie for conversion tracking
• _gcl_aw: Google Ads remarketing identifier
• ad_storage, ad_user_data, ad_personalization: Consent Mode v2 flags controlling ad-related data sharing
• Retention: 90 days (Google Ads default)

3. Consent Mode v2 (Google)

We implement Google Consent Mode v2, which respects user consent choices for analytics and advertising. By default:

• Analytics cookies are denied until you accept
• Advertising cookies are denied until you accept
• Strictly necessary cookies are always granted

When you click "Accept All" in our cookie banner, these categories are set to "granted" and the corresponding Google tags are activated.

4. Third-Party Cookie Providers

Google LLC (Google Analytics, Google Ads)

• Privacy Policy: https://policies.google.com/privacy
• Opt-out: Google Analytics Opt-out Browser Add-on

5. Your Cookie Preferences

You can manage your cookie preferences in several ways:

• Cookie Banner: Use the "Cookie Settings" button to customize your choices
• Browser Settings: Adjust your browser to block or delete cookies
• Opt-out Links: Use third-party opt-out tools (see section 4)
• Do Not Track: Send a DNT signal (some sites may not honour this)

6. Cookie Table

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Tracks unique visitors	26 months
_gid	Google Analytics	Tracks sessions	24 hours
_gat	Google Analytics	Throttle request rate	1 minute
_gcl_au	Google Ads	Ad conversion tracking	90 days
_gcl_aw	Google Ads	Remarketing identifier	90 days
cookieConsent	Enerlifeflex	Store your consent preferences	12 months

7. Data Processing & GDPR Compliance

We process cookie data in accordance with GDPR, Australian Privacy Principles, and ePrivacy regulations. Google acts as a data processor under appropriate data processing agreements.

8. Policy Changes

We may update this policy periodically. Changes will be reflected on this page with a new "Last updated" date.

9. Contact

For cookie-related questions, please contact: info@enerlifeflex.world